As chairman of one of the biggest record companies in the world, Rubin realized that the music industry needed a complete overhaul. To say that Rubin has been successful is an understatement. Rubin has won 6 Grammy awards, produced hundreds of records, been responsible for the career success of a veritable who's who of the music industry having worked with everyone from Johnny Cash to U2. MTV has called Rubin the strongest person in the music industry in the last 20 years.

To get there, you need a roadmap or a blueprint and that's what your metrics offer business roadmaps you. You begin with the financial goal and then back out the metrics from that goal. Pick an amount - a fair amount per month, not your ultimate aim. If you are experienced and earning a check, select a financial goals that's more than you're earning currently.

In the long run, we see Dale on the beach, wearing a wild Hawaiian shirt and a cigar still firmly in his teeth. But this time he's typing on a shiny new laptop.

Do you know who Warren Buffet is? For business roadmaps those of you who don't, He is the smartest stock picker ever and the richest investor in the world with a 20 plus billion dollar net worth - last time I checked. What if Warren Buffet himself were to call you, and tell you to sales roadmaps sink every penny into a certain stock. He says he's invested a few hundred million of his own money and he believes the stock is a sure bet to double or even triple in value. What do you say to him? "Sorry Mr. Buffet, but I pick my stocks by throwing darts at the Wall Street Journal!" Can you hear the master or continue to do things your own way?

At first glance, this may seem almost silly to consider. Because on the surface, sales roadmaps blog the purpose seems obvious, right? A site which brings in traffic and makes you money. However, this is everyone's purpose. It is marketing roadmaps important in this first part of the 4 P's to actually consider your particular purpose. What is your website for?

Online marketing is tough. And if you do not have a roadmap to follow, then sadly you'll have difficulty promoting your services and products online. You see the world of online marketing and internet business is a world where failure is normal. And I'm confident you've had your fair share of failures.

At the end of the day, your Process roadmap (or lack thereof) will define your success as a Custom Builder. The additional benefit - the written Process can be shown to potential customers and the Process in and of itself becomes a sales tool. Ultimately you will sell your Procedure instead of your goods and you'll attract customers who understand the value of'the rules' and will be much more likely to follow them.